One week until Milling Wheat Challenge finalists announced

Richard Laverick

Judging time is almost here.  Farm visits to the finalists, who will be announced at Cereals 2014, begin in a couple of weeks.  This year we received entries to the nabim/hgcaeeds Milling Wheat Challenge from across the country; growers facing different challenges but all focused on consistently producing wheat of excellent bread-making quality.  AHDB Cereals & Oilseeds is keen to support a competition that promotes best practice and one that highlights the need to maintain a focus on customer requirements benefiting the wider supply chain.

The ultimate winner will be forward thinking with a strategic vision for their business, one with a detailed understanding of what the customer wants. She or he will be someone who takes a methodical approach to the agronomy and science of crop production with sound logic behind variety choice and management regime.

Another important aspect will be evidence of a desire for continued improvements in quality and overall productivity.  I am looking forward to the visits and understanding the different approaches adopted by each grower. We’ll be looking at the art of growing a quality crop; where experience, empathy and a passion to deliver what the crop needs, meet science and technology.


Bread (c) AHDB/Kenneth James



Richard Meredith grew up on a family farm in Herefordshire, and is based in Ledbury. He joined AHDB first as a Regional Benchmarking Officer, providing benchmarking support to AHDB Cereals & Oilseeds, Eblex and DairyCo levy payers. Prior to that, Richard worked for five years with a machinery ring co-ordinating contracting and hire services in the agricultural and related sectors. As AHDB Cereals & Oilseeds Regional Manager, Richard is passionate about helping to strengthen UK farm businesses, making them more resilient in the long term.