Breakfast in Taunton

3 February 2014

Last week I took my son’s now redundant toy combine (he drives a real one now) along to the local primary school’s Breakfast Club for Farmhouse Breakfast Week. I was there helping the children make the link between what grows in the fields and what’s in their cereal bowls. Even in a rural primary school, I was surprised to see how few children have direct links to the countryside through farming families. Despite this, I was pleased that most of them were able to link their cereals to farmers and farming, and could correctly identify the combine as a combine.

Starting with grains of wheat, we explained to the children how this was made into a bowl of cereal or a slice of bread. Of course there were nutritional messages to make, too – and that is one of the big features of Farmhouse Breakfast Week. Eating a healthy breakfast is so important to help children make it through the day, so it was good to see them enjoying their cereals.

Philip Dolbear With Thornford School Breakfast Club 31.01.2014

Philip Dolbear with Thornford School Breakfast Club, connecting cereals and farming

Farmhouse Breakfast Week is an annual campaign run by AHDB Cereals & Oilseeds: if you missed out this year there’s plenty of chance to get involved next year. There are plenty of resources on the website (hopefully you’ve found the new-style website much easier to navigate).

In other news, there are lots of events coming up in our region, all of which can be found and booked on the Events page.

After massive interest from the initial call for expressions of interest before Christmas, I am now busy conducting final interviews for the new Monitor Farms in our Region. These will be announced in March – watch this space.

March is also the last month to give your feedback on  AHDB Cereals & Oilseeds’ research.  How AHDB Cereals & Oilseeds invests in research is under review and the industry is being asked to voice its opinion on the biggest challenges and opportunities facing the cereals and oilseeds sector. It’s your organisation funded by you. Please have your say.  Complete the online questionnaire.

Well -established Winter Wheat On Heavy Dorset Clay , 28 Jan 2014

The view from Philip’s window: well-established winter wheat on heavy Dorset clay



Taunton-based Philip joined AHDB Cereals & Oilseeds from HSBC Agriculture, where he was Senior Agriculture Manager in the South West region. Having studied agriculture at university, Philip spent seven years as a Senior Business Management Consultant with ADAS before developing his career with HSBC. He brings substantial business management experience to the Regional Team, and a detailed understanding of the complexities of the industry in the region.