One week until Milling Wheat Challenge finalists announced
Judging time is almost here. Farm visits to the finalists, who will be announced at Cereals 2014, begin in a couple of weeks. This year we received entries to the nabim/hgcaeeds Milling Wheat Challenge from across the country; growers facing different challenges but all focused on consistently producing wheat of excellent bread-making quality. AHDB Cereals & Oilseeds is keen to support a competition that promotes best practice and one that highlights the need to maintain a focus on customer requirements benefiting the wider supply chain.
The ultimate winner will be forward thinking with a strategic vision for their business, one with a detailed understanding of what the customer wants. She or he will be someone who takes a methodical approach to the agronomy and science of crop production with sound logic behind variety choice and management regime.
Another important aspect will be evidence of a desire for continued improvements in quality and overall productivity. I am looking forward to the visits and understanding the different approaches adopted by each grower. We’ll be looking at the art of growing a quality crop; where experience, empathy and a passion to deliver what the crop needs, meet science and technology.
Bread (c) AHDB/Kenneth James